As we all know, Corning gorilla glass is the leader of high-end glass by virtue of its excellent product quality. Thanks for (the CEO of Apple) Jobs bold use glass as a protective casing in the smart phone ,make the gorilla glass is widely used,especially with Apple’s mobile phone sales well and the other mobile phone brands to imitate,Gorilla glass become the preferred raw glass of high-end intelligent mobile phone and PC, even some non mainstream brands are competing use gorilla glass as touch panel cover glass to increase the selling points of product.
The strong market demand can not completely match Corning’s production capacity,in most cases the supply of gorilla glass are in short,there are several reasons(for your information) lead the price of gorilla glass so expensive:
Corning Incorporated has the supply agreement with large companies,just priority give to these large customers(such as Apple, Samsung,NEC,Sony,etc. )
Corning Incorporated sales strategy in favour of hunger marketing,control the market supply rhythm,reap greater benefits for their own.
The production line of Corning Incorporated is mainly in American,production capacity and transport condition can not meet the demand of the market.
Corning Incorporated has signed the cutting glass factory,some factory orders in the preferred range
The sales channel of Corning Incorporated is direct sales and not through the sales agent
Some part of supply capacity trading company claimed they can buy gorilla glass but the channel is improper,not a large number of delivery glass and conduct propaganda(personal think it is unable to provide evidence)
All the above listed reason show that let gorilla glass become the leader of market, who can provide glass who will become the target of customer.
The price of product depended on the supply of market,when demand exceeds supply, price can not downturn,this is the reason why gorilla glass is so expensive.
